Mapping the Service-Model Pivot
Client: Butagaz
Butagaz had built a renowned French utility business through traditional energy distribution. Their infrastructure and customer relationships represented significant assets.
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Building the Venture Engine
Client Mobilize Financial Services
Focus New Revenue
Scope Company-wide innovation program
The Context
Mobilize Financial Services (MFS), a subsidiary of Groupe Renault, had built a strong position in the financial sector through innovative and tailored solutions. Their ability to serve the automotive ecosystem was well-established.
The Friction
The innovation capability was concentrated in a small team. Employee ideas—potentially the most valuable source of competitive advantage—had no structured path to development. Creative potential was trapped in day jobs with no mechanism for surfacing or supporting it.
The Approach
We designed a complete intrapreneurship infrastructure—not just a one-time program, but a repeatable engine for converting employee ideas into business impact.
The Protocol
The 6-Phase Venture Pipeline: (1) Frame corporate challenges, (2) Launch call for ideas and team registration, (3) Support idea structuring, (4) Present to qualified jury, (5) Select most promising concepts, (6) Six months of intensive coaching using Design Thinking and Lean Startup methods.
The Immediate Impact
Three new concepts were developed and implemented within the company. Employee engagement and motivation increased significantly as people saw their ideas taken seriously.
The Legacy
The venture pipeline is now a permanent fixture of MFS's innovation infrastructure. Employee-driven innovation has become a sustainable source of competitive advantage, and internal capabilities for structured innovation have been built.
"Forward Partners helped us unlock the entrepreneurial potential within our organization while respecting the unique constraints of the financial sector."
Innovation Director
Mobilize Financial Services
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