Perspectives
Decoding the operating models of market leaders.
A curated feed of field notes, interviews, and documentation on the state of corporate execution. We track the signal, not the noise.
The Podcast
Architects of Change
We interview the Intrapreneurs and CEOs who have successfully built their Innovation Engineering capability. We ask them about the challenges they faced and the solutions they implemented.
David Monserand
Business Unit Manager, Butagaz
Philippe Morel
CEO, Wojo (Bouygues)
Eric Barthélémy
Intrapreneur, Pôle Emploi
Yannick Villar
Founder & CEO, Wx (Sodexo)
Stéphane Séguin
CEO, Fioulmarket (TotalEnergies)
Gaëlle Toledano
Product Manager, Caisse des Dépôts
Jean-Jacques Thomas
Innovation Director, SNCF Réseau
Benaissa Embarech
Digital Transformation, Aéroports de Paris
Matthieu Degeorges
Project Leader, Leroy Merlin
The Book
The Framework to Launch a New Product
6 steps to launch your business — the framework used by 500+ startups.
Whether you're launching your first venture or driving innovation inside a corporation, this book gives you a battle-tested roadmap to turn ideas into revenue—without burning through time and capital.
- Skip the guesswork with proven frameworks used by 500+ startups
- Includes ready-to-use templates: Startup Canvas, Customer Scorecard & more
- Real case studies from entrepreneurs and intrapreneurs
"Goes beyond theory... an essential mindset for both entrepreneurs and corporate innovators."
Mehdi Chati
"The methodology makes entrepreneurship accessible with precise steps and clear objectives."
Charles Rollet
"An incredible toolbox... will save you significant time and money quickly."
Julie Dubut
Field Notes
Strategic Briefings
From the front lines of corporate transformation.
Beyond the Frame: How Fujifilm Engineered a Legendary Business Transformation
While Kodak faltered, Fujifilm executed one of the most successful corporate pivots of the 21st century. This is the story of how they leveraged their deepest strengths to innovate their way into a more resilient future.
Amazing Turnaround: How LEGO Avoided Bankruptcy
A few years ago, I had the opportunity to teach a Case Study on LEGO at a renowned business school. Here is the fascinating story of how LEGO avoided bankruptcy.
N-Gage: How Nokia's Ambitious Project Failed
In the 2000s, before the iPhone, Nokia was the leader in mobile phones. During that time, the Game Boy Advance from Nintendo was gaining popularity, which validated the demand for a portable gaming device.
Digitalising Sales of Aéroports de Paris
Interview with Benaïssa Embarech, Head of E-commerce at Aéroports de Paris, on how ADP embraced digital innovation to transform their traditional business model.
Which Innovation Management Platform Is Right for You?
Innovation doesn't just happen—it needs structure, strategy, and the right tools. Whether you're running external innovation challenges...
Why Most Call-for-Ideas Programs Fail (and How to Make Yours Succeed)
Picture this: Your organization launches an exciting new call-for-ideas program. There's initial buzz, emails fly back and forth, and the ideas start pouring in. Fast forward three months, and... nothing has happened.
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